Promotional Activities for Prospective Learners 

The Institution promotes its programmes for the prospective learners through various activities 

Write description in maximum of 1000 words

Response:

The University makes substantial efforts to reach-out to the prospective learners. From the last few years, the approach and strategy to reach out to the learners has changed but proper promotional activities have continued. Earlier, the focus was more on promotional tours, displays and news-paper advertisements but now social-media and internet based mediums have become more popular in addition to the promotional tours, advertisements and display sign-boards.

The Learner Support Service Division at headquarters through the Regional Centres or through the Learner Support Centres conduct special drives for creating awareness about various academic programmes offered by the University as well as the flexible methods of pursuing the programmes through Open and Distance Learning Mode from their home or work place. 

Usually, before the commencement of admission sessions, the group of faculties and other support staffs on the campus organize interactive sessions to interact with the prospective learners: to ascertain their background, subject stream, medium of education, dispositions, aptitude for the current programme, including their aspirations, areas of interest, needs and up gradation. Publicity materials are prepared for the above mentioned events to be distributed to prospective target groups.

University takes part in various educational expos organized by the Government/Non-Government Institutes in different states, at Ahmedabad and to different district places like Mehsana, Rajkot, Vadodara organized by various media agencies to interact with the prospective learners and counsel them to study various programmes available.

1. Vibrant Gujarat Educational Fair

2. TV9 Educational Expo

3. 
   

University in support with its Regional Centres and Learner Support Centres organizes “Counsel on Road” where the staffs approaches the attendants at Petrol Pumps, Auto Drivers, Labours at Local Shops and establishments who left their study because of financial crisis, they are being counselled and motivated to continue their study to advance their career opportunities.

Promotion through Social Media Platforms: University has made its significant presence on renowned social media platforms like Facebook, Twitter, Instagram, YouTube, Telegram and Whatsapp. Admissions notification, promotional banners/videos are posted on to these social media platforms, to reach out to more number of learners and stakeholders. All the major pre-admission counseling sessions are being broadcasted through Facebook, Twitter, Instagram, and YouTube.

In addition to Social Media platforms, website of the University, are being used increasingly to reach to prospective learners.

University Website: https://baou.edu.in

Facebook page: https://www.facebook.com/BAOUGujarat

Twitter Handle: https://twitter.com/BAOUGujarat

Instagram page: https://www.instagram.com/BAOUGujarat/

YouTube Channel: https://www.youtube.com/c/baougujarat

Telegram Profile: https://t.me/BAOUGujarat

 

Promotional Videos prepared by the University:

The University has also prepared certain promotional videos which have been uploaded on the Facebook page YouTube channel of the university. For instance, the promotional videos available on these social media platforms seek to present a comprehensive overview of the University including its vision, statutory status, various programmes offered, learner support services, etc.

 

News-paper advertisements etc.: Advertisement in local dallies, periodicals, and monthly magazines were published by the University to make its presence felt by the prospective learners. Further, the articles and write-ups were prepared and these were also published in the news-papers and magazines. Additionally, running advertisements by way of advertisement strips were given to the local channels and all these put together attracted many prospective learners towards the University. 

Meetings of existing and prospective learners are arranged at the RCs/LSCs to encourage a sense of confidence amongst the learners regarding the legality and equality of the degree and the support functions of the University related to issue of distribution of SLM, counselling sessions, conduct of examinations and other related services. These meetings were addressed by the Directors, Senior Faculty of the University at different RCs/LSCs.

 

Adoption of Village: The University had adopted various villages in different regions and districts to develop sense of educational and social awareness since a long time. Various extension activities organized by the faculty of the University in these villages have helped the University to reach the prospective learners.

 

Celebration of Cultural and Sports Events and Days: From the last five years University is contentiously organizing many events, Cultural and Sports event under the banner of “Tejtrusha”, celebration of days, lecture series, etc. All these activities get reports in the local dailies and the prospective learners get an opportunity to know about the University. Some of the famous events organized every year are “Tejtrusha”, International day of Yoga, and Teacher’s Day etc.

Organizing seminars by the university at RCs and LSCs: The University is regularly organizing Seminars/Conferences/Workshops at RCs and LSCs. Existing and perspective learners are taking part into these events. It motivated many prospective learners to get enrolled at BAOU.

Special Promotional Drives amongst Security and Police personnel:

The University regularly held special promotional drives among the Security and Police Personnel with the aim of motivating the in-service Security and police personnel who are desirous of higher education.

Participation by the University faculty and staff in weekly phone-in programme:

University held phone-in programme through its audio/video recording and broadcasting studio.  University faculty and staff take part into these weekly phone-in programmes. University also take part into phone-in video/radio programmes in organized by All India Radio, Door Darshan where they, apart from discussing academic issues, try to generate awareness regarding the various programmes of BAOU including announcement of admission dates etc.

Promotion through Hoardings and Banners: 

Special hoardings and banners and flyers are prepared announcing admission dates and carrying relevant information. Such banners are placed in prominent locations of various towns and cities within the state

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5.1.1 Promotional Activities for Prospective Learners

 

The Institution promotes its programmes for the prospective learners through various activities

 

Write description in maximum of 1000 words

 

Response:

The University makes substantial efforts to reach-out to the prospective learners. From the last few years, the approach and strategy to reach out to the learners has changed but proper promotional activities have continued. Earlier, the focus was more on promotional tours, displays and news-paper advertisements but now social-media and internet based mediums have become more popular in addition to the promotional tours, advertisements and display sign-boards.

 

The Learner Support Service Division at headquarters through the Regional Centres or through the Learner Support Centres conduct special drives for creating awareness about various academic programmes offered by the University as well as the flexible methods of pursuing the programmes through Open and Distance Learning Mode from their home or work place.

 

Usually, before the commencement of admission sessions, the group of faculties and other support staffs on the campus organize interactive sessions to interact with the prospective learners: to ascertain their background, subject stream, medium of education, dispositions, aptitude for the current programme, including their aspirations, areas of interest, needs and up gradation. Publicity materials are prepared for the above mentioned events to be distributed to prospective target groups.

 

University takes part in various educational expos organized by the Government/Non-Government Institutes in different states, at Ahmedabad and to different district places like Mehsana, Rajkot, Vadodara organized by various media agencies to interact with the prospective learners and counsel them to study various programmes available.

1.        Vibrant Gujarat Educational Fair

2.        TV9 Educational Expo

3.         

 

University in support with its Regional Centres and Learner Support Centres organizes “Counsel on Road” where the staffs approaches the attendants at Petrol Pumps, Auto Drivers, Labours at Local Shops and establishments who left their study because of financial crisis, they are being counselled and motivated to continue their study to advance their career opportunities.

 

Promotion through Social Media Platforms: University has made its significant presence on renowned social media platforms like Facebook, Twitter, Instagram, YouTube, Telegram and Whatsapp. Admissions notification, promotional banners/videos are posted on to these social media platforms, to reach out to more number of learners and stakeholders. All the major pre-admission counseling sessions are being broadcasted through Facebook, Twitter, Instagram, and YouTube.

In addition to Social Media platforms, website of the University, are being used increasingly to reach to prospective learners.

University Website: https://baou.edu.in

Facebook page: https://www.facebook.com/BAOUGujarat

Twitter Handle: https://twitter.com/BAOUGujarat

Instagram page: https://www.instagram.com/BAOUGujarat/

YouTube Channel: https://www.youtube.com/c/baougujarat

Telegram Profile: https://t.me/BAOUGujarat

 

Promotional Videos prepared by the University:

The University has also prepared certain promotional videos which have been uploaded on the Facebook page YouTube channel of the university. For instance, the promotional videos available on these social media platforms seek to present a comprehensive overview of the University including its vision, statutory status, various programmes offered, learner support services, etc.

 

News-paper advertisements etc.: Advertisement in local dallies, periodicals, and monthly magazines were published by the University to make its presence felt by the prospective learners. Further, the articles and write-ups were prepared and these were also published in the news-papers and magazines. Additionally, running advertisements by way of advertisement strips were given to the local channels and all these put together attracted many prospective learners towards the University.

Meetings of existing and prospective learners are arranged at the RCs/LSCs to encourage a sense of confidence amongst the learners regarding the legality and equality of the degree and the support functions of the University related to issue of distribution of SLM, counselling sessions, conduct of examinations and other related services. These meetings were addressed by the Directors, Senior Faculty of the University at different RCs/LSCs.

 

Adoption of Village: The University had adopted various villages in different regions and districts to develop sense of educational and social awareness since a long time. Various extension activities organized by the faculty of the University in these villages have helped the University to reach the prospective learners.

 

Celebration of Cultural and Sports Events and Days: From the last five years University is contentiously organizing many events, Cultural and Sports event under the banner of “Tejtrusha”, celebration of days, lecture series, etc. All these activities get reports in the local dailies and the prospective learners get an opportunity to know about the University. Some of the famous events organized every year are “Tejtrusha”, International day of Yoga, and Teacher’s Day etc.

 

Organizing seminars by the university at RCs and LSCs: The University is regularly organizing Seminars/Conferences/Workshops at RCs and LSCs. Existing and perspective learners are taking part into these events. It motivated many prospective learners to get enrolled at BAOU.

 

Special Promotional Drives amongst Security and Police personnel:

The University regularly held special promotional drives among the Security and Police Personnel with the aim of motivating the in-service Security and police personnel who are desirous of higher education.

 

Participation by the University faculty and staff in weekly phone-in programme:

University held phone-in programme through its audio/video recording and broadcasting studio.  University faculty and staff take part into these weekly phone-in programmes. University also take part into phone-in video/radio programmes in organized by All India Radio, Door Darshan where they, apart from discussing academic issues, try to generate awareness regarding the various programmes of BAOU including announcement of admission dates etc.

 

Promotion through Hoardings and Banners:

Special hoardings and banners and flyers are prepared announcing admission dates and carrying relevant information. Such banners are placed in prominent locations of various towns and cities within the state